what are Affiliates – What Is an Affiliate?
A. Definition of AffiliateAn affiliate is a person or company that promotes a product or service with the purpose of earning a commission for any sales made through their efforts. They act as a liaison between the merchant and the customer, and their goal is to drive traffic to the merchant’s website and generate sales. B. Purpose of Affiliate in marketingThe purpose of affiliates in marketing is to increase a company’s reach and exposure. By partnering with affiliates, a merchant can tap into a network of individuals and companies that have an existing audience and can effectively promote the merchant’s products or services to their followers. Affiliate marketing provides a cost-effective and performance-based advertising solution, where the merchant only pays the affiliate when a sale is made. II. Types of Affiliate Programs A. Affiliate signs up for a programAn affiliate interested in promoting a merchant’s products or services will sign…